Product designer & design engineer16 yrs · B2B SaaS

Designing B2B products for users, business, and engineering.

Hands-on UI and interaction design, from customer research through shipped implementation. Recently shaped the design direction for point-of-sale, checkout and design systems at Ascend.

Let's talk on LinkedIn →See the work
Shipped Globally at
NowOct 2026
DesigningVanHack's new employer onboarding for subscription growth
ExploringAI-assisted prototyping, from prompt to PR
LearningAI-driven development to build and ship my own lil apps
PlayingDrums, badly, on Sunday mornings

Selected Work

Streamlining game-day sign-up
UX & ConversionStreamlining game-day sign-up
Ticket sales for stadium volunteers
Mobile AppTicket sales for stadium volunteers
Raffle landing page design system
Design SystemRaffle landing page design system
FinanceInvoice management
Onboarding for a new revenue stream
User Flow & UIOnboarding for a new revenue stream
UX/UI DesignReplacing the commission spreadsheet
ExperienceLinkedIn ↗

Design direction across point-of-sale, checkout, design systems and a marketing ops platform.

WritingSubstack ↗
2020Using the Lightning Decision Jam to surface problems and prioritize a quarter↗2017The Chinese Room and why chatbots will never hold a real conversation↗2017Why User Experience Makes or Breaks Your Product↗
Local time
—Maple Ridge, CA · based
Belo Horizonte, BR • born—
How I work01 / 04

Gather insights from diverse perspectives and dive deep into problem framing.

Prototype in
Frame / Checkout v3 → 24 variants · auto-layout

Light the fire of my utopia.

Family walk
01 — Family walk
Motorcycle
02 — Motorcycle
Campfire
03 — Campfire
Brothers
04 — Brothers
Family
05 — Family
Slow nights
06 — Slow nights
Speaking
07 — Speaking
Drums
08 — Drums
On stage
09 — On stage
Got a gnarly B2B problem?

Let's untangle it together.

LinkedIn↗