Product designer & design engineer
From idea to clarity, by design.
For 16 years I've helped teams decide what to build and designed how it works. Always balancing user needs with business goals.




ExperienceLinkedIn ↗
Design direction across point-of-sale, checkout, design systems and a marketing ops platform.
WritingSubstack ↗
—Maple Ridge, CA · based
Belo Horizonte, BR • born—
How I work01 / 04
Gather insights from diverse perspectives and dive deep into problem framing.
Frame / Checkout v3
→ 24 variants · auto-layout
Light the fire of my utopia.









Let's untangle it together.

