Product designer & design engineer16 yrs · Product design
From idea to clarity, by design.
For 16 years I've shaped what teams build and how it works, sometimes as the only designer in the room and sometimes leading the team. I prototype with AI early and stay until it ships.




ExperienceLinkedIn ↗
Design direction across point-of-sale, checkout, design systems and a marketing ops platform.
WritingSubstack ↗
—Maple Ridge, CA · based
Belo Horizonte, BR • born—
How I work01 / 04
Gather insights from diverse perspectives and dive deep into problem framing.
Frame / Checkout v3
→ 24 variants · auto-layout
Light the fire of my utopia.









Let's untangle it together.

